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May 2017

Air Powered Austin Trade Show Exhibit

Austin trade show exhibit

The Days Of The Boring Trade Show Exhibit Are Gone With The Wind

If your company participates in live marketing on the trade show circuit, you’ve seen a lot of boring booths in your time. After a while, most exhibits look pretty much the same. Don’t fall into this trap. Consider an exciting new inflatable trade show exhibit.

Look What Blew In To The Trade Show Floor

Austin trade show exhibitThese uniquely designed displays utilize inflatable frames fitted with high-quality graphic covers. Just by looking, you would not know that the forward-looking exhibitors who use them are saving a bundle in shipping and installation and dismantle costs. What you see are amazingly beautiful graphics often emblazed on overhead signs, backwalls, banner stands, kiosks, and other components in the space. You also see fluidity and design flexibility that is often hard to achieve in traditional booth design.

Modern wind-powered setups make any trade show exhibit more exciting. Even 10′ by 10′ spaces that feature either traditional backwalls or tabletop units can benefit from this new trend. Any size of component within the space uses the same principle of a blowup frame fitted with a unique company message.

Air-Powered Trade Show Exhibit Design Is Here To Stay

Maybe it has crossed your mind that these innovative inflatables will be old hat soon. After all, no trend lasts forever. What is good news for both exhibitors who have invested in them and attendees who may become bored with repetitious marketing is that the message is easy to change. The frames will last for years and will accommodate changing messages. Whether your company has an updated logo or look, a product or service to launch, or other exciting news to announce, your air-powered system can change with the times. This means that this type of system will continue to dominate the market in coming years.

If your company currently has a big display, you may wonder how to make the transition to a wind-powered display without breaking the bank. Fortunately, there are many ways to make the move. Many companies start out by buying a piece or two of inflatable equipment to see how they like it. When they undoubtedly decide that they do, the next step may be to rent an entire trade show exhibit. As they work the booth they can make a note of what they like, what they don’t like, and what they would change when they buy a display of their own. When they are ready to make the capital expenditure of a new display, they do so totally confident that they are making the right investment.

Enhance your current trade show exhibit with inflatable towers, backwalls, or hanging rings. Unique design and versatile utility will draw crowds and make exhibiting easier. Quick and easy I&D means time and cost savings to improve your company’s ROI. To really turn heads and get an edge over the competition, choose a modern, highly-effective air-powered display.

Build Your Austin Trade Show Exhibit With Xtreme Xhibits

A WindScape display from Xtreme Xhibits (http://www.xtremexhibits.com/about.html) can transform the look and feel of your Austin trade show exhibit. Learn more about this and other innovative systems and services at http://www.xtremexhibits.com/.

Banner Stands Deliver Your Targeted Message

Banner Stands – On A Mission To Deliver Your Targeted Message

Few companies have infinite amounts to spend on trade shows. Live marketing is just one type of promotion that must come out of the budget, and even if your ROI from expos is high as the sky, you can’t spend every company dime on planning your display, booking shows, promoting them, and attending them. You can, however, increase the impact of your booth by investing in banner stands to use in your space.

Banner-standsConsider The Value Of Banner Stands

Banner stands have many built-in features, but they mainly serve as professional signs. Available in various sizes, they can expand on your existing message of text and graphics used in headers or can even add something new. Usually measuring about two feet wide for a single unit, they are also available in double or triple wide sizes too. Since they are smaller and more compact than your backwall and other signage you use in your booth, changing out the graphics and text is so economical that you can update it frequently.

What’s great about these small signs is that the frames themselves don’t cost an arm and a leg to buy. This enables you to have one or more on hand without feeling compelled to use them every time since you made the investment. Even if you have multiple signs, you can choose how many you use, depending on the size of your space and your booth layout.

Hone In On Attendee Psychology

Dispensing small snippets of your overall message is good psychology on the showroom floor. Especially at larger shows, attendees get immediately overwhelmed by the number of booths. Many of them have already decided on the exhibitors they must visit, and as they roam through the show in pursuit of those destinations, they look at other booths. Statistics show that they are likely to spend more than two minutes at only 26 booths. All exhibitors scramble to make sure that their booth is among the chosen few, but having these little signs can increase the likelihood that yours will be among them.

Why? Banner stands offer attendees a small bit of information, often presented in an interesting way. At a big show, everything forms a blur after a while, but distinct pieces of information stick out. The same principle is at play as when you go to a play or presentation that lasts for a couple of hours; despite the larger array of things you remember, you make come away with a couple lines of a song or a few catchy phrases. A sign with an effective message can be like the lyric fragment that won’t go away.

Given the power of placards with a message, you should carefully craft the messages that you choose to display at an expo. If you have a catchy slogan or a message about the benefit of your newest product, those may be the first things that attendees remember after the show. You hope the rest of your stunning display, demonstration, or presentation comes back too, but what’s on the banner stand is often the take away!

Xtreme Xhibits Can Help Deliver The Right Message

Xtreme Xhibits (http://www.xtremexhibits.com/about.html), a leading supplier of trade show displays and banner stands at San Antonio shows, is a full-service exhibit, graphic design, and trade show marketing communications firm with 50 years of industry expertise. For more information about their products and services, visit http://www.xtremexhibits.com/.