Monthly Archives

March 2017

Three Effective Floor Plans For Island Trade Show Exhibits

When it comes to designing trade show exhibits in San Antonio, there are a lot of choices for a space as large as an island, but form needs to follow function, or you may end up with a beautiful, spectacular failure. If your company has made the decision to invest in a large display, you’ve probably already made a detailed trade show marketing plan with well-defined goals and laid out the methods your team will use to achieve those goals. Those goals and methods should be the basis of all your trade show display design decisions, beginning with the floor plan.

  • Trade Show Exhibits San AntonioRepresenting Multiple Lines Or Products – If you plan to include multiple products or lines in your exhibit, placing a large display structure in the middle of the space defines areas for those separate products. This offers multiple entry points, and gives your team additional opportunities to engage visitors as they walk all the way around. It’s also an ideal way to display hierarchic brand messaging at three or more levels, without confusing visitors.
  • One Big, Showy Thing – If your custom trade show exhibit is built around a single product, message, or activity, design your island exhibit in a way that literally places that big, showy thing front and center, and under a spotlight. You can include additional messaging around it, but make sure it isn’t distracting from the central object or activity. This should be a mostly open design so that visitors can see it from a distance, and so your team can see and engage with visitors as they approach.
  • We’re Letting You In On A Secret – If your marketing strategy includes creating an air of mystery or exclusivity, using exterior walls around a large percentage of your perimeter can be a highly effective tactic. It’s one that both your advance marketing team you’re your booth team must be well trained to manage, though, or it can backfire. Most visitors won’t just walk into an enclosed exhibit; there needs to be some kind of invitation or lure. If your marketing plan is to attract a select group and have your team lavish them with attention, this floor plan is a good choice because once inside, visitors tend to enjoy the relative calm and they’re more willing to stay longer.

Everything You Need For An Impressive And Effective Island Exhibit

Exhibitors in San Antonio turn to Xtreme Xhibits by Skyline for everything they need to create memorable and effective trade show exhibits in San Antonio. From layout and design services to custom graphics and printing, lighting design, logistics and I&D, and, of course, an outstanding selection of top-quality display components, Xtreme Xhibits will help your company create the perfect showcase for your products and your trade show marketing goals. Contact us to talk about your next trade show exhibit.

The Power Of Paired Banner Stands At San Antonio Trade Shows

The Power Of Paired Banner Stands At San Antonio Trade Shows

Trade show exhibitors often use single banner stands or a series of three or more banners together to point out the benefits and features of products, announce specials and roll-outs, or to create a spectacle that broadcasts a marketing message. One less-common way to use banner stands is in pairs, which can be an attention-grabbing sight with some clever design tactics.

  • Banner Stands San AntonioSplit Image – The simplest design technique for paired banner stands is to simply split a graphic or photograph in half and print half on each banner. Depending on the image, you can then place the banners directly next to each other in a straight line; leave a small but dramatic space between the halves of the image; or place the banner stands next to each other, at an angle, which can create a sense of dimensionality and attract notice. If you split an image that includes text, be very careful to keep in mind that Americans read from top to bottom and left to right, so you may need to adjust the design to pull the reader’s eye across both images, or they might read it wrong. If you’re working with text, read it wrong deliberately, to avoid printing something that might seem weird, obscene, or just nonsensical to a visitor who reads it wrong by accident.
  • Split And Edited Image – One way to make text split across two banners more readable is to use a different color for each line, because the reader’s eye will tend to follow the text in one color across the banners before skipping down to the next line in a different color. Editing a photo or graphic that’s been split offers a lot of creative options, but it’s critical not to get carried away with complicated designs. The greatest impact comes from splitting an image that is symmetrical, then editing the colors. For example, image an 8, split in half vertically. On one banner, the background might be purple and the half of the 8 might be yellow; on the opposite banner, the background would be yellow and the half of the 8 purple.
  • Single Image And Brand Message – Designing a single banner that includes both an image that conveys a message and your branding can be challenging, because banners are most effective when they’re uncluttered. By using paired banner stands, though, you have an entire banner for the photograph or graphic you want to display, uninterrupted; and the other entire banner provides a much bigger space for your logo and brand message than it would get on a single banner. This technique also works for banner trios.

Top-Quality Banner Stands And Expert Design

For expert design services, a wide selection of banner stands and styles, and premium materials and printing, San Antonio exhibitors turn to Xtreme Xhibits by Skyline. Whether you need a pair of perfect banners and stands or a hundred pairs, Xtreme Xhibits will produce and deliver the perfect banners for your unique image and objectives, on time, every time.