Monthly Archives

September 2016

Skyline’s Convenient Merchandising Stands For Better Sales

Skyline’s Convenient Merchandising Stands Make Trade Show Sales Easier

Convenient merchandising standsIf you’re looking for ways to make merchandising in your trade show booth easier and more effective, Skyline offers a wide variety of convenient merchandising stands, shelving units, and shelf stands to help you create a successful display. First, you’ll need to decide whether a store or a showroom type display will be most effective for your products and sales model. In general, showroom-style display is best for products the customers will not be carrying out, and store-style merchandising is more effective for items you expect customers to purchase and carry off immediately. Trade show merchandising shares a lot of the same retail psychology principles as merchandising in a brick and mortar store.  You get a lot less space to work with, though, so it’s critical to design a display where every square inch counts, without making it feel uncomfortably crowded.

  • Shelving Units – Shelving units give a great deal of display space with a smaller footprint than other display pieces, and offer an additional space to display graphics that draw attention to your products and message. When you design a booth using shelving units, it’s important to keep traffic flow in mind. If your floor plan causes a bottleneck of people trying to get in and out to see what’s on your shelves, people will spend less time interacting with the products and people walking by on the aisle will be less likely to enter your booth in the first place. If the people in your booth block view of your products from the aisle, this can also serve as a deterrent, so think about placing shelving units perpendicular to the aisle, so there is always some view of your products for passers-by.
  • Tables – Placing your product on a table immediately sets that product apart in the minds of your visitors. “What is this? Why is it special? I should go see!” Of course, tables are also ideal for hand-on demonstrations, so not only are people more likely to approach, but your both team get an additional opportunity to engage those people and get the product into their hands.
  • Individual Shelves – If space is tight and your exhibit won’t fit a table or full-sized shelving unit, banner stand with individual shelf accessories offer a way to throw the spotlight onto smaller products. Visitors will still be drawn to notice whatever you display in the shelf, though they may need some friendly encouragement to pick it up and try it out. There’s a fine line between sending the message that this thing is special and giving the impression that it’s too special for them to pick up and handle.

Options For Every Space And Purpose With Skyline’s Convenient Merchandising Stands

Xtreme Xhibits by Skyline helps hundreds of exhibitors in Austin and San Antonio to create ideal merchandising displays for every type of product and trade show booth space. Contact us to learn more about how our convenient merchandising stands can help boost your trade show sales.

Custom Rental Exhibits Offer All The Benefits Of Ownership

Custom Rental Exhibits Offer All the Benefits of Ownership Without The Commitment

Custom rental exhibitsWhen your company is investing in trade show marketing, you are there to make your brand and products stand out from the crowd. And that’s no small feat in the crowded environment of a trade show floor! This is a no place for a generic display that looks like half a dozen others in the same aisle. Skyline’s custom rental program includes nearly every display piece in our catalog, so you have a wide range of choices to create the space need to accomplish your goals, and our designers will work with you to dress each piece in custom designed graphics. We’ll bring the show-ready display to your space and set it up for you, and tear it down and cart it away when the show’s over.

  • Unique Image – Whether you’re creating a mobile storefront or an interactive experience, we’ve got all the shelf space, attention-grabbing towers, media and projection walls, and workstation options you could possibly want to choose from. Create a booth space that represents your unique brand image and optimizes display space and traffic patterns for the way you need to do business.
  • Flexible Floor Space – If your display space varies from market to market, you can create a display for each size and configuration you’ll be using, and switch effortlessly from one to another, as needed. We’ll store your graphics in between uses and when you’re ready to head to your next show, we’ll be there with exactly the pieces you need, wrapped in top-quality custom graphics. You’ll save money on storing the actual display pieces, and Installation and Dismantle (I&D) is built into your rental price, so there are no nasty surprises.
  • Shift The Spotlight – If your trade show marketing plan includes seasonal campaigns, product rollouts, or a rolling showcase of key drivers, you’ll probably find that your display and lighting needs change fairly frequently. Custom rental display allows you to use what you need when you need it, then give it back without a second thought when it’s time to move on to something new. By planning in advance, you can save money on some of the graphics you’ll use over the course of the year, but opting for double-sided printing when possible. It costs less to print one double-sided banner, for example, than it does to print two single-sided ones.

Skyline Custom Rental Exhibits Are An Economical Way To Shine

Xtreme Xhibits by Skyline offers full-service support to exhibitors in Austin and San Antonio. From design to lighting to graphics, Xtreme Xhibits can help you plan for every trade show on your calendar, so your exhibit represents your brand and product proudly, while helping you to manage costs and logistics. Contact us to start planning for custom rental displays that will help your trade show marketing efforts succeed.