Monthly Archives

January 2014

The Secrets To Designing The Most Successful San Antonio Trade Show Booths

San Antonio trade show boothAlmost anyone can put together a visually attractive marketing display, but it takes particular skill, knowledge and expertise to design and implement San Antonio trade show booths that truly excel at delivering their desired message and optimizing ROI. At Xtreme Xhibits, we work with our clients to conceptualize and construct the perfect marketing solutions for their individual needs. While each client is different, there are a few constants that can be applied to the overall process to help you ensure success at every event you attend.

Know Your Audience

The first important aspect of a winning display design is understanding exactly who you are trying to appeal to and draw into your booth. Your prospective audience will dictate the size and style of your exhibit as well as the tone of your overall marketing strategy. The image of your ideal guest will help guide you throughout the design process and influence nearly every decision you make. Are you aiming your message at end consumers or resellers? Do you want the message to have a professional, corporate feel, or be more casual and relaxed? Ideally you’ll want to find a balance of design choices that appeals to the widest audience possible, but go into the process with a particular target client base in mind.

Gather Perspective (And Inspiration) From Your Competition

If you’re struggling to narrow down the options of all the various San Antonio trade show booths out there, pay special attention to your direct competition. While at shows, visit their booths and get a feel for the fixtures and features they’re utilizing. Just as important as assessing what you like, establishing what you feel are detractors to their overall presence is essential. Try and pick out the things you would do differently, how you could better structure traffic flow or the features and technologies that they lack and that you can utilize in your own design. Remember, standing out from the crowd is key to success at any marketing event, so ultimately the differences between your display and those of your competition will be of upmost importance.

Don’t Be Afraid Of Empty Space

Some marketers, especially those designing their first trade show exhibit, have a tendency to want to pack in as many features as possible. While you’ll certainly want to consider all of your options and utilize any features that you feel will help deliver your message, keep in mind that, ideally, any open space in your floor plan will be filled with guests. Don’t sabotage your efforts by packing your booth so full of tables and stands that attendees can’t navigate through your exhibit.

It’s also important to remember that clutter can lead to confusion. You want your visitors to know exactly where to focus and precisely what you’re trying to say. Giving them too much to see will make it difficult to deliver your message effectively.

Create A Unified Look

Along those same lines, be sure your display presents a clearly unified message. Your design should tie-in to your overall marketing strategy and be branded appropriately. Don’t be tempted to use a wide color pallet or implement multiple textures. Part of keeping your message consistent is keeping it relatively simple, and sticking to similar materials in a limited range of colors will add a certain visual focus to your design.

San Antonio Trade Show Booths: Don’t Go Overboard

In general, especially when building your very first trade show exhibit, simplicity should be your goal. With so many options it can be hard to resist the allure of piling on more and more features, but if not implemented correctly these add-ons can sometimes do more harm than good. Start by building a solid display that will help drive traffic and let you hone your marketing skills. As you gain experience, be sure to take notes on ways to improve your exhibit and think about extra features that you might consider adding in the future.

If you’re still struggling to establish a clear design plan, or have questions about the features of or differences between San Antonio trade show booths, contact Xtreme Xhibits today.

How To Properly Care For Your Trade Show Exhibit In San Antonio

San Antonio Trade Show ExhibitsA well-designed and constructed trade show exhibit in San Antonio is one of the most cost effective marketing tools your company can own. The versatility of many modern designs makes them the perfect solution to any number of event marketing, presentation or promotional needs. But as important as the design and implementation of these marketing powerhouses can be, taking proper care of them is just as crucial. Without continued diligence and maintenance, a damaged trade show exhibit can reflect negatively on you and your business.

With that in mind, here are a few keys to keeping your display looking its best.

Everything In Its Place

Many top quality displays come complete with custom storage containers with compartments, slots or bins for each individual component. Utilizing these cases properly is one of the easiest ways to help ensure your exhibit will look the same coming out as it did going in. Custom cases will also help to identify any missing pieces as each area will always house the same part once the display is completely disassembled.

If, for some reason, your display does not come with its own transportation case, enquire with your provider about purchasing one, or consider building one yourself. Your marketing materials will only be as safe as their containers, so it doesn’t pay to scrimp on proper packaging and storage.

Take A Closer Look

Most marketers get plenty of exposure to their marketing materials as they interact with them at each event, but proper maintenance and care takes more than a casual glance. It’s important to inspect each component before it’s packed away for storage or shipping. In the case of a properly packed, transported and stored display the majority of damage will occur during a show and the best time to seek out, discover and address problems is during teardown. Don’t risk getting ready to set up your exhibit at a show only to discover it was damaged at the previous event. Taking a few minutes each time you break down your booth to make sure everything is in good shape can save you a lot of headaches.

Weather Is The Enemy

Trade show exhibits are designed to stand up to the day-to-day wear and tear of event marketing, but unless you purchase a display specifically designed for outdoor use, the elements can wreak havoc on many components. When dealing specifically with trade show exhibits in San Antonio, the heat and humidity are of particular concern. Moisture is the age-old enemy of marketing exhibits, and nothing will result in a display needing to be replaced faster than allowing it to get wet. With that in mind, be sure that your cases are transported and stored in a neutral environment, free of extreme temperatures and any dampness.

Transporting Your Trade Show Exhibit To San Antonio Events

One last consideration to pay attention to is the way your booth, fixtures and stands will be transported from place to place. In some cases, you may be able to handle transportation yourself, especially if you’re utilizing a portable exhibit design. But, there will likely be instances in which you’ll need to hire an outside contractor to handle delivery, and perhaps even setup and disassembly, of your booth. If so, be sure to seek referrals, check references and ensure that the organization you hire is properly trained to safely transport your materials. All the careful packing in the world won’t be of any use if your cases aren’t handled with care in route to each event.

It can be nerve-wracking to properly care for a major investment like a trade show exhibit in San Antonio. Fortunately, there are companies like Xtreme Xhibits that can help you with not only your storage and transportation needs, but also with design, planning and implementation of high quality marketing materials. To find out more about all of our available services, contact Xtreme Xhibits today.

The First Time Buyer’s Guide To Trade Show Exhibits In San Antonio

trade show exhibits san antonioSo you’ve decided to dive into the process of purchasing your first trade show display? Perhaps you’ve been renting for a few years or are completely new to the trade show scene, either way you’ve likely discovered that the process of purchasing trade show exhibits in San Antonio can be a bit overwhelming. With so much potentially on the line related to this important piece of marketing equipment, and with so many options to choose from, where do you even begin to sort through it all?

Xtreme Xhibits would like to invite you to first take a few deep breaths and then have a look at these tips for making the design and purchase process easy.

Trade Show Exhibits In San Antonio: Where To Start?

The choice in exhibit designs is more varied than ever before. Manufacturers are constantly innovating in order to provide their clients with new and engaging ways to interact with guests. When first setting out to choose the right design, it’s important to have a clear picture of what you’ll need from your booth. Be sure you’re able to answer these questions:

  • What are your goals? – Will you be showing off a product or service? Are you more interested in collecting business leads? Do you have a particular measurement for event success? The answers to all of these questions will play an important part in the design process, and reputable dealers like Xtreme Xhibits will want to know your thoughts on all of these factors if you choose to enlist them in guiding you in the right direction.
  • Who is your audience? – Once the “whats” are established, the natural next question is “who?” Identifying who your display is designed to attract will be a huge help in determining how to properly construct and brand it. Are you looking to interact directly with consumers or are you more interested in re-sellers? Once again, do you place a higher value on corporate leads or direct sales? The “who” of your marketing goals is just as important as the “what?”
  • What type of shows will you attend? – And finally, we reach the “where?” While you likely won’t know exactly where your event schedule will take you throughout the entire life of your exhibit, you should have a general understanding of the size and type of the shows you’ll initially be targeting. It’s important to know how much space you’ll need to occupy, how long shows will generally last, and if your booth will need to be able to adapt to having different sides visible or accessible to guests before finalizing your design.

A Note On Budgets

As with all of your marketing efforts, having a clearly established budget will aid you in determining the overall ROI of your purchase. If you are working with an exhibit specialist like Xtreme Xhibits, don’t hide your budget until the end of the process. The best manufacturers are generally able to work within any budget and design consultants can’t possibly provide you with feasible suggestions if they don’t know what you’ll be able to afford. Worse yet, by being coy about your budget you run the risk of falling in love with trade show exhibits in San Antonio that are outside of your price range. Keep in mind that the staff at Xtreme Xhibits is here to help you choose the best possible solution for your marketing needs and the more information you can provide them with, the better they’ll be able to serve you.

To start the process of designing your trade show exhibits in San Antonio, or if you have questions about what options would best suit you and your company, contact Xtreme Xhibits in San Antonio today at 210.299.5000, or at their Austin location at 512.832.1921.