Monthly Archives

January 2012

Are Your Trade Show Displays In San Antonio Too Much Of A Good Thing?

 

The options are nearly limitless when you’re selecting elements for your trade show booth these days. You can stick with the same, tried and true trade show displays you’ve been using for years, or you can take advantage of the many innovations that are now cropping up at trade show displays in San Antonio and around the globe. There are oversized exhibits using all kinds of bells and whistles including three dimensional graphics, robotics, giant logos, interactive gaming and a host of other unusual and eye-catching elements. Some companies get caught up in the excitement of designing new exhibits and choose a lot of new elements, forgetting that having too much of a good thing can sabotage their trade show booth. San Antonio event professionals from Xtreme Xhibits will tell you that when it comes to choosing the right design elements, adding one truly innovative feature is often the best call.

 

The Thin Line Between Tasteful And Tacky Trade Show Displays

If you’re stuffing your new trade show booth or trade show stand with lots of “extras” that don’t really pertain to your company’s message, you may be disappointed in your results at the next expo. Trade show displays in San Antonio that have too much in the way of light, sound, graphics or other features may turn people off. Remember that attendees are getting bombarded from all sides by your competitors and colleagues. If your trade show stand is too busy, it will not only confuse your message, it may actually overwhelm visitors, who will quickly move on rather than having to wade through your jumbled trade show booth presentation.

 

Too Much Vs. Too Little

Trade show displays should always be fresh, with current information and innovations, but if your trade show displays outstrip every other trade show booth at events you attend, you could be sending the wrong message. Some visitors will conclude that your product or services must be overpriced in order to pay for your over-the-top, expensive trade show displays. San Antonio business professionals know it’s sometimes best to appear responsible rather than investing in trade show booth elements that are flagrantly unnecessary despite their “cool factor.”

 

On the flip side, if your company is cutting corners by putting off updates to your trade show displays or trade show stands, you might want to take some time to discover just how out of date your current trade show displays in San Antonio are. You want people to perceive your company as responsible but not cheap, dated, or out of touch. If you continue to use a trade show stand that’s showing serious wear and tear or uses out of date graphics, visitors may think your company is in financial hot water or simply doesn’t care about its image. If your trade show booth tells convention attendees that they aren’t worth an investment in some attractive trade show displays, you’ve lost them without them ever slowing down as they walk to your competitor’s newer, more attractive trade show booth.

 

Successfully Achieving An Inviting Middle Ground With Your Trade Show Displays

San Antonio businesses can achieve a middle ground that will garner them plenty of positive attention at the next convention or trade show if they keep a few things in mind when evaluating their trade show displays:

 

  • Make sure each trade show stand, booth and banner stand features your most recent logo and graphics
  • Be sure your displays showcase your company’s latest products or services
  • Use attractive displays that highlight the features you want to emphasize most
  • Pare down your trade show displays to their most essential elements; too much information can become sensory overkill
  • Use giveaways or games judiciously; they shouldn’t become the only thing visitors remember
  • Maintain your company’s professional image at all times; if you’re too casual or silly, visitors won’t respect your business or you

 

You can create wonderful new marketing opportunities when you update your trade show displays. San Antonio event experts like those at Xtreme Xhibits can help you design and implement exciting innovations without losing sight of the real goal of all trade show exhibits – impressing visitors and encouraging them to become customers.

How Your Trade Show Installation Can Benefit From Hired Help

 

An innovative trade show installation in Austin from Xtreme Xhibits can be the highlight of any event if all the elements are installed properly and the pop up displays, portable displays and other pieces look their best. But in some situations, you simply don’t have the time to ensure that it’s properly installed because you are understaffed, overworked, or don’t have the experience properly setting up your trade show installation’s various elements. Add in the stress of shipping your trade show installation to the event, getting there yourself, and preparing your presentation, and you’ve got a recipe for potential disaster. To minimize your stress level, consider hiring a professional service that can ship, repair and even set up your trade show installation for you.

 

Hiring The Right Help For A Great Trade Show Installation

Because there are a variety of elements in a trade show installation, including pop up displays, portable displays, booths, and modular units, you need to hire a specialist. Using a general contractor who isn’t familiar with the tight time constraints and assembly guidelines of trade shows can lead to problems. The specialists at Xtreme Xhibits ensure that your trade show installation will be assembled with exceptional care to your exact specifications and that your pop up displays and portable displays will be taken down and packed for shipping with the same great care.

 

Spokes Models: Drawing The Crowd

Setting up your portable displays and coordinating your trade show installation aren’t the only reasons you should consider hiring help. In fact, many companies hire temporary help to augment the staff in their trade show installation. Hiring an attractive spokes model can generate buzz on the conference or convention floor, bringing more visitors to check out your pop up displays and trade show installation. Keep in mind, however, that a spokes model’s role should be limited to giving out promotional items, greeting visitors and other general tasks. They should refer any specific questions to your own staff. The function of a good spokes model is to greet visitors, draw them into your trade show installation, and to distribute brochures or promotional gifts. This will free you and your staff up for in-depth interaction with interested customers.

 

Electrical Contractors

Many venues today require that you use their on-site electrical contractors for any work involving special lighting, electrical outlets, computer set-ups, etc. for your trade show installation. If this is the case, try to talk to one of the contractors in advance of the event so that you can discuss what you need and how you want your trade show installation to function. Don’t step on any toes by bypassing the electrical contractors during the set-up and wiring of any portable displays, pop up displays or other elements of your trade show installation. Remember, some event venues will have electricians available to help you with your trade show installation, so don’t hire your own contractor until you’ve confirmed that this is acceptable.

 

Professional Packing And Shipping Services

Don’t take a chance by trying to properly pack and ship your trade show installation from one event to the next. Pop up displays, portable displays and banner stands all have fragile components that need to be handled and packed with great care if you’re going to avoid damages on route to the next event. Hiring a professional packing and shipping service will protect your valuable trade show installation so that it’s in excellent condition when it arrives at the next trade show. Look for a national or international shipping firm that has experience with trade show installations and is willing to pick up and deliver.

 

An outstanding trade show installation from Xtreme Xhibits can reinforce brand identity and generate qualified leads if it is properly staged and staffed. To guarantee great results at every event, take the time to hire outside help that’s qualified, experienced and professional to minimize stress and help your next trade show be a rousing success.

The Gang Box: Emergency Fixes For Problems With Trade Show Exhibits

 

Those who are familiar with trade show exhibits in San Antonio from Xtreme Xhibits or who have put together numerous trade show stands over the years have probably heard the term “gang box.” It’s the term used for the handy emergency kits most experienced trade show professionals put together to help them handle emergency situations with their trade show stands. San Antonio professionals know that having a well-stocked gang box can save them time and money if a problem arises at their trade show exhibits. If you don’t want to rely on the limited, and expensive, supplies offered at the event’s services desk, be sure you bring the essentials.

 

Comfort And First Aid Products

 Setting up and staffing trade show exhibits in San Antonio is time consuming, intense work that can lead to injuries that need immediate attention. Whether you’ve cut yourself while setting up banner stands or you have a throbbing headache because of the light and noise from surrounding trade show stands, first aid products are a must. Unfortunately, you’ll probably be grabbing quick meals and wolfing them down during the event, so keep antacids on hand as well as cold remedies and tissues.

 

Other essentials include items such as a needle and thread in case a hem comes down or you lose a button, emery boards, wet wipes for quick clean-ups, nail polish to repair your manicure or mend a runner in your stockings and breath mints. Some people include gum, but breath mints are best so you won’t get caught chewing gum loudly or with your mouth open while working your San Antonio trade show stands. A stain remover stick and a spare necktie or blouse is also a good idea in case you spill coffee on yourself. A neat, clean appearance is crucial when you’re working at trade show exhibits.

 

The Right Tools For Your Trade Show Exhibits

Your gang box isn’t just a first aid kit; it should also be a versatile tool box that holds everything needed to set up, tear down, and repair your trade show exhibits and banner stands. San Antonio event planners and Xtreme Xhibits suggest you include tools such as packing tape, Velcro, a screwdriver, spare screws, glue, a flashlight, batteries, spare light bulbs, twist ties, plastic wrap and any other items that could come in handy for quick fixes for your trade show stands. Felt tip pens are great for touching up faded graphics on banner stands, and paper towels and spray cleaner can keep the tables and chairs at trade show exhibits clean and inviting.

 

Office Essentials

 Imagine talking to a visitor at one of your trade show stands who asks some questions, but can’t find a pen to write down your answers. What a missed opportunity! Be sure you keep common office supplies on hand at all your trade show exhibits. Your visitors will remember you if you can help them out with a pen, a stapler paper clips or anything that helps them get organized when they are visiting your trade show exhibits. Many companies give away pens with their company logo at San Antonio trade show stands, but if your budget is tight, simply keep a few pencil holders filled with inexpensive pens visitors can use and return. Also keep a stapler and some paper clips in a small bowl at your trade show exhibits.

 

Your gang box will evolve over time as you learn which items you aren’t really using at your trade show stands and which items you turn to again and again. If you’re relatively new to setting up and staffing trade show exhibits, talk to colleagues and the professionals at Xtreme Xhibits to find out what they consider to be essential for your trade show stands’ gang box.