Monthly Archives

December 2010

Marketing Your Band: Improving Visibility With A Trade Show Exhibit

Your band may rock the house whenever it’s performing, but getting the media attention and fan loyalty you need to really make it big is all about marketing. You can offer great band merchandise such as CDs, tee shirts, and signed photos at a trade show stand at each performance. You’ll also be able to supplement your income with the sale of these great promotional items. With the double benefit of earning more money and getting your name and CDs in the hands of your fans, it’s obvious that a trade show exhibit should be a part of any band’s equipment.

Transforming A Trade Show Stand: It Makes A Great Band Display

You probably think a trade show exhibit set-up doesn’t really fit in with your band’s personality or style of music, and you may fear it will seem out of place at a concert. But promoting your band is a form of marketing, and the right style of trade show booth can work for any situation.

You need a bold, noticeable trade show stand that will capture fans’ attention and encourage them to buy. Companies at trade shows have the same goal, so you can use a trade show exhibit and get great results for your band if you make some changes to the overall look of the typical trade show stand.

Creating An Awesome Trade Show Exhibit For Your Band

As a musician, you understand that any trade show exhibit has to reflect the power and creativity of your music. It also needs to suit you band’s personality. You don’t want a corporate look or feel; you want your trade show stand to look as genuine and real as your music. Put together some sketches of several trade show exhibit designs that reflect your music. If you have a band logo, incorporate it into the display. Don’t forget the boring details, like how many people will be working at your trade show exhibit and how much merchandise storage you’ll need. Taking these issues into consideration before you order will save you possible problems down the line. If you aren’t sure what you need, talk to a consultant here at Xtreme Exhibits for guidance.

Organization Is Important To The Success Of Your Booth

Ordering your trade show exhibit and having it delivered will be exciting, but it’s not the end of the story. You’ll need to set it up for the best possible results. You’ll want to put your merchandise out in an organized way and keep different sizes or CD titles separated so people can easily find what they’re looking for. If you have a particular item you really want to promote, put it front and center in your trade show exhibit, where it will be quickly noticed.

Who Will Man Your Trade Show Booth?

You probably have friends and family, or even fans, who will be glad to work as your sales staff in your trade show exhibit. After all, they’ll get to hear you perform free of charge, and they may get a free shirt or CD as well, depending on how you want to pay them. Do be sure you can trust each of your staffers, as they will be handling your merchandise and the money. Your trade show exhibit staff will probably get lots of question about your band, so make sure they know your music and the members of the band well enough to answer fans’ questions.

Let Your Band’s Trade Show Stand Take Care Of Itself

Don’t fester about your trade show exhibit on the day of your next show. If you have a professionally designed trade show stand and reliable staff manning it, you shouldn’t have any problems. In fact, after the show you may discover that you’ve made a good deal of money on you promotional items.

4 Tips For Using Pop Up Displays For Maximum Effect

Pop up displays are currently one of the most popular kinds of portable exhibits available. A pop up display offers the convenience of a portable, lightweight display component that has high impact. Unless you understand just how unique these displays are, you may not use it to its full potential. We’ve put together some tips that will help you understand the nature of pop up displays and how you can take advantage of their unique features.

Pop Up Displays Feature Easy Assembly

The design of a pop up display in San Antonio is actually quite simple. Printed fabric is stretched over a metal frame that folds down when not in use. When you’re ready to set up your display area, the display will literally ‘pop up,’ with very little work involved. The majority of pop up displays can be put together by one person without any tools. This is a departure from more traditional booth designs that may require a set-up team and hours of work. With the minimal set up requirements, a pop up display is easy to assemble. The most difficult task you may need to perform is connecting some snaps to properly stretch the fabric over the metal frame.

Pop Up Displays Can Enhance An Existing Booth Or Work Alone

One of the nicest features of a good pop up display is the easy way you can intergrate it into a more complex or larger booth. These portable exhibits are a great way to promote a new service or product your company offers. You can display them prominently within a larger booth display to highlight a particular service or product, or use them as stand alone displays at regional events where space is at a premium.

How Are Pop Up Displays Different?

There are plenty of portable exhibits you can use for your next trade show or event, but not all of them have the features found in a pop up display. For one thing, pop up displays aren’t created to be adaptable; they don’t have Velcro backing so that you can switch out various sets of printed images and text. A pop up display features top quality, printed canvas that is specifically designed to look great stretched over its metal frame. The result is a portable display that has the look and feel of high tech, custom design.

Banners stands don’t offer the same high tech, futuristic look. Pop up displays also come in several sizes so that you can order larger displays that are still easy to put up, take down, and transport. If you travel frequently, they are a great way to put up an impressive display quickly and easily.
If you travel a lot and will be presenting alone at various conventions or trade shows, pop up displays are a great choice.

Pop Up Displays Deliver Value Not Found With Other Banners Stands and Booth Set Ups

Pop up displays are affordable for most companies because they fall squarely in the middle price range for trade show booth components. While the exact price will vary depending on size, type of graphics, and final dimensions, it’s an affordable choice that will have an impressive impact on display visitors. Because they are portable, strong, and easy to use, it’s a sound business decision to choose pop up displays. San Antonio trade show pros rely on them for a variety of venues.

If your marketing plan and your available budget aren’t meshing, consider investing in a pop-up display. You won’t need to do frequent updates because they are durable and professionally printed, so you can generate great advertising on a shoe-string budget. If you need portable exhibits that have to be updated or changed frequently in order to make it useful for a variety of products, you may want to invest in a different style. There are other portable exhibits available that will meet your needs if a pop up display isn’t right for you.